Leah McKenney

Leah McKenney / Project Manager, Sr. Maritime Market & Financial Analyst / Senior Associate

Experience

Leah has extensive experience working within the port and maritime industry including the planning, development, implementation and management of marketing and business strategy initiatives. With a Masters of Business Administration and many successful projects in hand, she is an expert in all facets of market assessment and business management focusing on strategic planning, user-centered insights, budget and financial management, sustainable business practices, market research, and data analytics.

MARINE ENGINEERING

FEASIBILITY AND ECONOMIC

PROJECT HIGHLIGHTS

Barbados Port Five-Year Business Plan, Barbados - Maritime Analyst

BA facilitated and composed a 5-year business plan and financial model for Barbados Port Inc.’s operations. The plan aligned BPI’s corporate strategy and overall vision with key objectives for cargo, cruise, technology, national stimulus, human capital, and finance. The plan involved a revised master plan that identified key capital improvement projects required to achieve the objectives laid out on the pathway to change. Additionally, it considered the shifting economic landscape post-COVID-19. The plan’s objective is to demonstrate BPI’s ability to meet targeted investor returns and stimulate revenue growth into the future.

San Juan Cruise Market Analysis with COVID-19 Implications (Private) - Maritime Analyst.

BA delivered a cruise market analysis illustrating the implications of COVID-19 on the global and regional cruise industry, and San Juan, specifically. The report focused on the cruise market’s anticipated recovery, adjusted capacity growth and newbuild orders, passenger demand, new protocols, and COVID-19 policy impacts. A 30-year annualized forecast for cruise traffic worldwide, the Caribbean, and San Juan provided necessary guidance for BA to determine berth utilization across San Juan’s existing cruise berths and long-term berthing infrastructure needs.

European Cruise Industry Economic Impact Infographic, CruiseEurope - Maritime Analyst.

BA created an European Cruise Industry Economic Impact infographic. This was completed through the collection and analysis of over twenty economic impact studies from ports across Europe. BA provided figures for both homeport and port-of-call visits relating to total guest spending and spending patterns in ports and destinations, the direct and indirect impacts of that spending, the likelihood of cruise passengers to return to a destination for a land-based holiday, and what economic impact for ports will look like into the future.